Covectra, a leader in tracking and tracing solutions, announced today that Aprisa, a science-based supplier of luxury skin care products, has selected Covectra's StellaGuard to serialize its luxury cosmetic skin care products.
With the help of StellaGuard's smart label and mobile authentication solutions, Aprisa can now protect consumers from buying or using fraudulent beauty and skin care products, allowing them to more easily and quickly verify that the products purchased from Aprisa ® are authentic and original.
Every product in the Aprisa luxury cosmetics skin care series will be protected with StellaGuard. Using Covectra's end-to-end traceability capabilities, Aprisa will also be able to track the chain of custody of its products and immediately detect counterfeit products or track products in the event of unforeseen consumer problems. "We are very excited to launch Covectra's cutting-edge technology to combat consumer fraud and provide brand protection," said Apral Jones, CEO of Aprisa. "Our science-based skin care products are formulated with high-quality ingredients to meet the unique needs of consumers and their families. Our exclusive proprietary formula is clinically tested and does not contain BPA, preservatives and gender. Neutral, now our customers will be more assured and at ease that they are buying authentic Aprisa products."
How StellaGuard works Brands can use Covectra's unique StellaGuard smart label to serialize their products. The label provides double-layer protection through a unique, patented, non-reproducible film that combines a serialized QR barcode with a 3D image of holographic "stars" embedded in random, non-repeatable patterns, distributed at different depths inside And location label. Using any smart phone, consumers only need to use the free StellaGuard mobile app to scan the product's barcode and verify the authenticity of the product in a few seconds. The solution requires no special equipment and can be easily used by consumers, on-site inspectors, supply chain and customs officials. The StellaGuard packaging line camera captures the star pattern on the label and stores it in Covectra's AuthentiTrack Cloud.
Covectra CEO Steve Wood said: “Due to the pandemic, the demand for fragile cosmetics in e-commerce has increased, which has increased the demand for safe packaging.” “In addition, the use of counterfeit cosmetics can be harmful and sometimes fatal. Yes. Our StellaGuard brings the next generation of smart labels to the beauty and cosmetics industry, and seamlessly integrates with our other solutions to achieve a complete and highly secure anti-counterfeiting beauty label and packaging solution."
Covectra's StellaGuard is a smart label and mobile authentication solution that will enable brand managers and consumers for the first time to more easily and accurately identify, certify and track genuine products and combat counterfeiting. Today's top brands - from clothing, handbags, footwear, cosmetics, alcohol and sporting goods to consumer electronics, auto parts and pharmaceuticals - can now rely on StellaGuard's highly secure cloud-based mobile authentication solution to protect Buyers, identify illegal sellers, provide general brand protection, and strengthen the tracking and traceability capabilities of the entire supply chain.
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