San Francisco startup launches its first nail art robot, which can apply nails in just ten minutes

2021-12-15 00:14:31 By : Mr. Leo DP

Author: Carly Stern for Dailymail.com

Published: June 1, 2021 at 17:44 EDT | Updated: June 1, 2021 at 19:51 EDT

A start-up company launched the first nail art robot, which can apply nail polish perfectly in about ten minutes.

Clockwork opened a laboratory in San Francisco last Friday to provide contactless nail services for only $7.99.

Two new machines in the laboratory take pictures of customers’ nails and then apply nail polish to them, allowing them to enter and exit the door in less time than traditional nail art.

Do it in minutes! A start-up company launched the first nail art robot that can apply nail polish perfectly in ten minutes

Clockwork offers non-contact nail art for only $7.99

Two new machines in the laboratory take pictures of customers’ nails and then apply nail polish

Clockwork's nail robot has been in development since 2017, but last week the company opened a pop-up location for customers to try it out for the first time.  

"The robot designed by Clockwork can free people from daily trivial tasks," the company's website says.

'Why is it a nail? For many of us, the checklist is a weekly task. Most people spend 60 minutes on their nails a week. That is 3,120 minutes a year! But if we could shorten the time to 10 minutes-what would you do with this extra time?

The customer must make an appointment, and the time slot has been booked several weeks in advance. 

They should arrive with clean nails, although they can wipe them on their own using a laboratory nail polish remover.

When they are ready, place one hand in the machine at a time. A finger is placed under the sensor, and the camera inside will take a picture of the nail to determine its exact shape.

The company was founded in 2017, but opened a laboratory in San Francisco last Friday

Robots can paint nails, but they don’t cut nails and shape them-so for now, they are just an extra service, or a way to quickly polish them in a hurry.

The machine then applies each nail with both hands in about 10 minutes, one at a time. 

Although these robots are currently only available in Clockwork's pop-up stores, the company expects them to appear in retail stores, offices and even apartment buildings in the future.

However, although the goal is to use these machines in many places, Renuka Apte, who co-founded the company with Aaron Feldstein, believes that they will not pose any threat to professional manicurists.

She pointed out to the New York Times that robots can paint nails, but can't cut nails and manicure-so for now, they are just an extra service, or a way to quickly polish them. 

Julie Bornstein, who founded the shopping app The Yes and invested in Clockwork, explained this special use to the New York Times.

Life in the future##nails ##sanfrancisco ##startups ##siliconvalley

After the pop-up window opened last week, TikTok user Elissa Maercklein provided an appearance and close-up video of the interior of the store, showing the real feeling of getting a manicure from a robot

Elissa showed that she put a hand into the device, holding a finger in place. The inside of the machine was flashing lights on her fingers

Brush down and outline the outline of the nail, then fill it with the color chosen by the client

"I don't think this will replace the artistry of nail technicians, but I do think that being able to finish nails quickly is a very good choice for professionals and office workers," she said

"I personally don't like spending 40 minutes in a nail salon," she said. 

Other investors include Reddit's Alexis Ohanian and former Stitch Fix COO Julie Bornstein.

After the pop-up window opened last week, TikTok user Elissa Maercklein provided a glimpse of the inside of the store and provided a close-up video showing the real feeling of getting a manicure from a robot.

Elissa showed that she put a hand into the device, holding a finger in place. The inside of the machine flashed lights on her fingers, and then the brush fell down to outline the outline of the nail, and then filled it.

Although she is clearly impressed with robots-and writes that she "lives in the future"-she agrees that robots will not replace professional assessments. 

"I don't think this will replace the artistry of nail technicians, but I do think that for professionals and office workers, this is a very good quick option to get your nails done," she said.

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